Engagement on social media has been a must for a long time now, but augmented reality brought a new level of interaction between brands and users.
Our new “normal” way of life (thank you 2020 pandemic) has pointed Marketing to three concepts: BEHAVIOUR, CONSUMPTION e EXPERIENCE. You can find all the three of them on AR technology. Instagram, one of the best social media channels with AR technology, is where all the Generation Z and Millennials spend most of their time, and these are the users who are more and more open to consumption through AR experience.
Disney Princess or Villain?
For the launch of Vult's partnership with Disney, we created a filter that would demonstrate the inclusive tone of the campaign: A Girl (or boy) can feel a bit like a princess or a bit like a villain. In addition to being able to combine different makeups, the filter features also a QUIZ: What's Your Mood Today?